BA Worthing
- Project snapshot
- Founder-led brand monthly shoots broken out into marketing assets across platforms.
- Services: Video production (on-site shooting), post-production, audio mastering, video editing, graphics
- Client and challenge
- Design-build construction firm based in Carlsbad, CA
- Goals
- Provide video assets to marketing team and maximize value of video content across marketing channels.
- Your approach
- Strategy: Monthly shoot with founder to create long-form content which is composted into short-form and marketing assets.
- Execution: Populated YouTube channel, YouTube Shorts, Instagram, and E-Mail Promos
- Highlights and deliverables
- Long-form videos are turning into content farms. One shoot = month of content.
- Results that matter
- Community visibility and customer engagement. These videos aren’t just advertisements — they are a way for potential customers to get to know the founder they will be working with and more deeply understand their process (beyond what can be read on a website).
- Proof
- From the client: “Our customers were telling us how much fun it was to see their home on our YouTube channel and see the process of building it from the ground up!”
- What this means for a new client
- Shoot with me once a month, get a full slate of content that converts more than just views.
