Courses & Training · Case Study
Retailer training that actually gets watched.
The Challenge
New retail partners, no consistent way to onboard them.
California Dog Kitchen needed a way to train retail staff on the product — what it is, why it's different, how to talk about it with customers — without relying on inconsistent in-person walkthroughs every time a new retailer came on board. The training needed to hold up on its own, with no one in the room to answer questions live.
The Approach
A real training library, built to be reused.
Six talking-head videos, each 3–5 minutes, filmed on-site with supporting b-roll of the product — covering everything from "who we are and why we exist" to the specifics retail staff actually get asked about. Structured to be watched once and referenced anytime, not a one-time live training that's forgotten by the next hire.
The Training Library
6 videos
A complete retail training library, delivered as one library
Teleprompter
on set
on set
No memorizing scripts — subjects speak naturally, straight to camera
On-site
shoot
shoot
Filmed at the CDK facility, real product, real setting
