Product & E-Commerce · Case Study

High-energy launch videos, built to move product.

The Power Goat V3 launch title still
The Challenge

A brand that's grown into bigger stakes.

GOAT started small — the first product video was shot on a modest budget, back when the brand was just getting off the ground. Years later, GOAT has scaled into real competition: a marketing team investing seriously in the brand, even a NASCAR sponsorship. This year's product launch needed video that matched that new level of ambition.

The Approach

Brought back in for the bigger stage.

Six launch films produced this year for a high-impact release — the kind of push that reflects how far GOAT has come since that first, modest video. Same high-energy, hype-style look from day one, and the riding in these films is still real: no stunt double, no stock footage, the person shooting the bike is also the one riding it.

Recent Launch Films
High-
Energy
Hype-style pacing and motion, built to grab attention fast
Reel-
Ready
Every launch film cut down into short-form social clips
Real
Stunts
Product ridden and demoed live — no stock footage, no stand-in
Brand-
Safe
On-brand, on-message, every time — nothing that puts the brand at risk
GOAT Power Bikes riding action still GOAT Power Bikes rider stunt on street GOAT Power Bikes wheelie stunt still GOAT Power Bikes dirt trail riding still GOAT Power Bikes sand dune riding still GOAT Power Bikes scenic trail still

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